Another way into the office
BrewBird brings specialty coffee to the workplace. To introduce its brewing system, the team needs to reach the people who can consider a new coffee program, and give them a reason to try it.
The company already had a sales operation and was building out its calling and email workflows. It wanted executive outreach to complement that work, rather than replace the whole system.
Open the conversation from the CEO
Distill supported email and LinkedIn outreach from CEO and co-founder Mickey Du. The invitation was concrete: would the recipient’s team be interested in an office coffee tasting?
BrewBird kept its team involved in the replies, with executive outreach complementing the company’s existing sales operation.
Meet the BrewBird team
Mickey Du
Chief Executive Officer and Co-Founder
The reply reached the right colleague
At a web-application cloud platform, the CTO responded to Mickey’s email by introducing a senior workplace operations manager. She wanted to learn more about BrewBird’s tasting experience and office coffee programs.
She also proposed a date that could work for a tasting at the office. The exchange moved from an executive’s inbox to the person who could discuss how the experience would work for the team.
The right contact. A proposed tasting date.
Distill helped BrewBird reach the person responsible for the workplace experience, with interest in its coffee programs and a proposed tasting date. Executive outreach turned into a direct conversation about bringing BrewBird into the office.