Who will make time to talk about enterprise AI?
Larridin helps enterprises understand how AI is being used and what impact it is having. Founder-led outreach put CEO Russ Fradin in conversation with finance and technology leaders who could help explore that question.
Russ wanted to understand what made people respond. When he joined a meeting from Distill outreach, he asked what had persuaded the person to take the call. One answer revealed a connection he had not planned for.
An unexpected connection opens the door
Distill supported outreach from Russ’s account, introducing Larridin and its work on enterprise AI. In one exchange, a senior finance executive at a large data and AI platform company agreed to talk, and asked whether Russ was related to a former executive he knew.
The connection was Russ’s uncle. Another promising conversation began when a CFO recognized the same name. These were chance connections, not relationships selected in advance; discovering them gave the team a new idea for refining its outreach.
Meet the Larridin team
Russ Fradin
CEO & co-founder
Ameya Kanitkar
Co-Founder & CTO
Conversations Russ wanted to pursue
By the August check-in, Russ described both of those conversations as being in Larridin’s pipeline. One had already progressed from an initial meeting into an opportunity he wanted to pursue.
The insight was personal as well as commercial. Understanding why these people had responded suggested a more focused audience to explore: people with a connection to the companies his uncle had led.
Two pipeline opportunities. A new audience to explore.
Distill helped Larridin start two conversations that Russ described as pipeline opportunities. The unexpected connections also revealed an audience worth pursuing: people connected to the companies his uncle had led.