Make the conference conversation happen
Petual helps audit teams automate testing and turn evidence into usable results. Conferences bring its audience together, but the team still needs a clear reason for busy audit professionals to make time to meet.
Start before the conference floor
Distill helped Petual reach attendees through LinkedIn, then follow up with proposed meeting times and conference-specific booking links. The message gave people a shared destination and a practical invitation: let’s meet while we’re both there.
Head of Sales Daniel Green was the sender for the Canadian National Conference outreach. Founding Sales Lead Aaron Wright handled the financial-services event campaign, with Petual’s team joining the conversations as they developed.
Meet the Petual team
Daniel Green
Head of Sales
Aaron Wright
Founding Sales Lead
Meetings before the event. Follow-ups afterward.
For the GAM conference, CEO Snir Kodesh credited Distill with automating Petual’s targeting and outreach, saving the team hours and helping it arrive with over 25 meetings already booked.
Separate conference campaigns turned outreach into in-person conversations. A Head of Internal Audit at a pension and disability plan office booked an appointment with Daniel. After the conference, she confirmed they had met and shared her work email so the conversation could continue.
A Director of Internal Controls & Compliance Transformation at a mining company agreed to a proposed meeting time. At the financial-services event, a Senior Internal Auditor asked Aaron for booth directions and said he would come over.
“It was nice to meet you last week.”
Arrive with meetings already booked.
Distill helped Petual turn conference attendance into time with prospective customers. At GAM, that meant over 25 meetings booked before arrival. At other events, outreach led to meetings on the conference floor and conversations that continued afterward.